The time has finally arrived for Brazil to open its football stadiums’ doors for the arrival of the 2014 FIFA World Cup. Tonight all eyes will be on São Paulo as the most-important event in football is ceremoniously inaugurated in the city’s main arena before the first match of the competition between Brazil and Croatia kicks off. This is the second time that this world renowned event has been held in Brazil, with the first time being back in 1950 where the host country was devastated to be beaten in the final by Uruguay with a close 2-1 defeat. However, known worldwide for their football skills, Brazil is the favourite to take the title of World Champions this year.
The ‘greenest’ World Cup in history
That’s not the only expectation for the month long tournament. Brazil’s Environment Minister Izabella Teixeira has promised that the 20th FIFA World Cup will be the ‘greenest’ in history with the implementation of FIFA’s Sustainability Strategy. 59,200 tonnes of CO2e is estimated to be directly emitted through activities such as construction and energy use of the stadiums and in order to balance this amount out, the Environment Ministry invited companies to donate Certified Emission Reductions (CERs) from Brazilian Clean Development Mechanism projects (CDM). However, the grand total of 420,500 tonnes of CO2e has already been offset with the amount of donations given; almost 7 times more than was needed. The World Cup Sustainability Strategy 2014, developed by FIFA and the LOC, includes several other activities that aim to make green history, which involve waste management, renewable energy, reporting, and green buildings. Teixeira said this World Cup is the first where all host stadiums will have LEED certification: Leadership in Energy and Environmental Design, a sustainability seal of approval.
The FIFA World Cup & Manaus
Just 208km northwest of the Borba Community, location of the Trocano Araretama project, is Manaus, the state capital of the Amazonas state. Manaus is one of the lucky 12 cities within Brazil selected to host matches between the qualifying teams, with 4 being held in its Amazônia Arena during the competition. Each host city launched their unique, official World Cup poster that represents their culture, creativity and passion for football in preparation for the tournament and Manaus’ effectively depicts the importance of nature within its region.
“Two red parrots sitting on the crossbar summarises the relation that Manaus’ poster strived to portray for the World Cup: showing that, at the heart of the world’s largest tropical forest, everyone roots for nature.”
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