Amid squeals of teenage delight that must have had even the polar bears running for cover, pop phenomenon One Direction have announced their plan to combat climate change. In true boy band style it involves a video, their social media machine, and a lot of excited girls.
The project, entitled Action/1D, aims to harness the fan-power of their loyal Directioners in the run up to the Paris climate conference in December. Despite only being launched yesterday the boyband’s climate campaign has already received thousands of photo and video responses from across the globe. By asking their followers to share their vision for a better global future, Harry, Liam, Niall and Louis are asking their fans to tackle poverty and climate change by putting pressure on global leaders. We’ll not keep you waiting any longer – here’s the video:
Whilst this could be seen as a well-thought-out PR stunt, the sheer volume (and intensity) of people set to get involved means the Action/1D is certain to attract the attention of policy-makers – or their teenage children. One Direction currently have 24 million followers on Twitter – four times as many as the Pope. In a sign of their reach on social media, one single tweet by band-member Harry Styles that said ‘Just sitting around being 20’ – received over 360,000 retweets. As the focus for climate action shifts increasingly towards the younger generation, a mobilisation of teens and young adults on this scale simply cannot be ignored by politicians and heads of state.
Action/1D is part of the wider Action/2015 movement, which is poised to take advantage of the unique opportunities offered by 2015 as the year of the Paris COP21 UN Climate Change Conference and the UN General Assembly. Find more information on the other key sustainability dates of 2015 with our brand new Environmental Events Calendar. The project also builds on proven successes – find out which other celebrities have become known for environmental activism in this blog post.
One Direction have become famous for their huge, dedicated fan base (mostly teenage girls) and their ability to cause hysteria with the slightest flick of their hair. Here’s hoping that their professed commitment to combatting climate change inspires a generation to create change that goes beyond the virtual world, and that everything they touch turns to green, and not just than gold.